Opening Remarks In modern fast-paced corporate environment, staying ahead of the rivals is essential. Competitive analysis has traditionally been a core approach for gaining a competitive advantage, but the emergence of Artificial Intelligence (AI) has transformed this process. Tools driven by AI are transforming how companies collect, analyze, an

Opening Remarks In today’s fast-paced business world, staying ahead of the competition is essential. Competitive analysis has traditionally been a key strategy for achieving a market edge, but the emergence of Artificial Intelligence (AI) has transformed this process. Tools driven by AI are reshaping how companies gather, analyze, and act upon i

Overview Social media marketing is evolving significantly in recent years, shaped by shifts in innovation, consumer actions, and corporate demands. One of the most notable shifts in the marketing landscape is the rise of AI technologies. AI’s capability to revolutionize social media marketing has captured the attention of businesses and marketers